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Digital Marketing in Nepal

Digital Marketing in Nepal
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Digital Marketing in Nepal

             Marketing of various services and products through the means of digital technologies and other digital medium is called Digital Marketing. Some of the methods for digital marketing can be listed as search engine optimization (SEO), social media optimization, e-mail direct marketing, and social media marketing and so on.
Since 1990s and 2000s marketing technology and approach has fully changed in Nepal. Instead of old-fashioned marketing strategy, people adapted the digital way of marketing and is still growing.
As digital marketing is still growing and developing, Nepali brands and marketers take a great advantage of using technology and the internet as a successful means of communication with their clients and being able to reach to the vast number of consumers at the same time.
In the 2000s and 2010s, Nepal, with more and more internet users, digital marketing became more sophisticated. Given different names ‘online marketing’, ‘internet marketing’ or ‘web marketing’ has become an increased advantage for brands and business.
Digital Marketing in Present Context:
Digital Marketing is mainly done through internet and is facilitated by various channels. Digital Marketing in nepal done through emails can considerably be said cheap and it is the fastest way to convey a message to existing or potential customers.
Social Media Marketing is increasing day by day these days. Youths becoming more active on Facebook, Twitter, Google+, and etc. brand promotion and selling has become flexible and reliable through social platforms.
Digital platforms like Facebook, YouTube, and Emails are rapidly becoming more prevalent and efficient in day to day life.
Advantages of Digital Marketing:
Digital marketing technology has a huge potential for marketing era. Digital marketing being highly dependent on the internet, it has no any limitation on its geographical reach, allowing companies or marketers to expand their business on international boundaries.
One of the main advantages of digital marketing can be said that it provides 24 hours a day, and 7 days a week online customer service, making customers feel supported and valued.
Consumers can save their time and money as they are directly exposed to the brands and products that are advertised directly. Brand remarketing comes under another vital advantage of digital marketing. Under remarketing tactics, marketers can publish their targeted ads in front of defined audiences.


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